My Resume
Summary
Skilled marketing and event management professional with over 10 years of experience including B2C and B2B marketing strategy, execution and operations management. Proven record of creating and managing successful brands through audience development and innovative marketing campaigns. Strong data-driven problem solving, communications and critical thinking skills. Dedicated to collaborative and team orientated work environments, but also able to efficiently work remote.
Experience
Business Owner
The Stolp Island Network, LLC
Stolp Island, Illinois
2018 to Present
The Stolp Island Network is a marketing and event management company. Providing marketing strategies and tactics for various clients on a contractual basis. The company has also provided event management services ranging from hotel buyout negotiations, sound engineering, entertainment and performances as well as event promotions.
For one client, Take Everything Digital, we established and developed the brand from the ground up. Responsible for website development, maintenance, and digitizing training for the owner. Providing ongoing technical assistance and CRM services using Mailchimp.
• Achieved a minimum 20% annual revenue growth since brand launch.
• Secured media coverage in a local magazine through press outreach.
• Designed an event strategy based on local demographic data to optimize trade show and festival participation.
Over the life of the company, we have worked with political campaigns, B2B companies, and non-profits. Helping achieve their goals using Social Media, CRM, email, SEO and SEM as well as photography and videography, speech writing and website development.
Marketing Director
Sears Holdings Corporation
Hoffman Estates, Illinois
2008 to 2018
Responsible for planning and executing retail marketing campaigns across multiple communications channels. Developed strategies based on consumer buying habits for Sears and Kmart mattress, tools, outdoor living, toys, consumer electronics and garden business units. Managed marketing agency relationships including invoice review and approvals. Coordinated Citicorp Financial Services into retail offering mix. Maintained and communicated marketing calendars. Duties included database management and report generation as well as working on various software platforms.
Rebranded to the Sears mattress business working with outside agencies that resulted in sales increases of 65% in the first year.
Managed the development of the Kmart and Sears weekly ads. Working with Buyers and Business Unit Presidents determine the best products to feature weekly. Part of team that brought circular development in house resulting in $10M in yearly savings.
Member of the Mentorship team to integrate new hires into the business culture.
Promoted several times from Production Coordinator, to Planning Manager to Marketing Director.
Education
Ferris State University, Big Rapids, Michigan - Bachelor of Science