My Resume

Summary

Skilled marketing and event management professional with over 10 years of experience including B2C and B2B marketing strategy, execution and operations management. Proven record of creating and managing successful brands through audience development and innovative marketing campaigns. Strong data-driven problem solving, communications and critical thinking skills. Dedicated to collaborative and team orientated work environments, but also able to efficiently work remote. 

Experience

Business Owner
The Stolp Island Network, LLC
Stolp Island, Illinois
2018 to Present

The Stolp Island Network is a marketing and event management company. Providing marketing strategies and tactics for various clients on a contractual basis. The company has also provided event management services ranging from hotel buyout negotiations, sound engineering, entertainment and performances as well as event promotions.

For one client, Take Everything Digital, we established and developed the brand from the ground up. Responsible for website development, maintenance, and digitizing training for the owner. Providing ongoing technical assistance and CRM services using Mailchimp.

• Achieved a minimum 20% annual revenue growth since brand launch.

• Secured media coverage in a local magazine through press outreach.

• Designed an event strategy based on local demographic data to optimize trade show and festival participation.

Over the life of the company, we have worked with political campaigns, B2B companies, and non-profits. Helping achieve their goals using Social Media, CRM, email, SEO and SEM as well as photography and videography, speech writing and website development.

Marketing Director
Sears Holdings Corporation
Hoffman Estates, Illinois
2008 to 2018

Responsible for planning and executing retail marketing campaigns across multiple communications channels. Developed strategies based on consumer buying habits for Sears and Kmart mattress, tools, outdoor living, toys, consumer electronics and garden business units. Managed marketing agency relationships including invoice review and approvals. Coordinated Citicorp Financial Services into retail offering mix. Maintained and communicated marketing calendars. Duties included database management and report generation as well as working on various software platforms.

Education

Ferris State University, Big Rapids, Michigan - Bachelor of Science